Since 2020, I’ve been shaping the visual identity of GZUZ’s fashion label, crafting a bold and aggressive urban brand that perfectly reflects the artist’s persona.

Starting with the logo design, color palette, and typography, I developed a cohesive brand language. Collaborating closely with GZUZ, a production facility and GHOST B.M. agency I designed the clothing cuts and prints, ensuring every piece matched the vision.

The result? Five striking collections featuring a streetfight-inspired style with sharp, standout colors that resonate with the brand’s raw energy. This project is all about making a bold statement and leaving a lasting impression.